As the lead art director of the SKECHERS TV spot featuring pop star Demi Lovato & the all-new Skechers Burst high tops, I was responsible for the entire creative process. From developing the initial concept to overseeing the execution & delivery of the final product, I ensured that the campaign effectively captured Demi's energy & showcased the unique qualities of the sneakers. The TV spot artfully combined fashion & performance, showcasing the new silhouette of the Demi Fit high tops & emphasizing their feminine & flattering design. Through a diverse range of looks, we highlighted how the shoes effortlessly complemented various outfits. With my guidance, the team successfully brought the vision to life, resulting in a captivating TV spot that deeply resonated with audiences. Step into the world of Skechers Burst high tops & embrace a brand new you, infused with style & confidence.