Sebastian's Icon of Transformation campaign, which I led as the Art Director, captured the essence of approachable & attainable looks, resonating with consumers' desire for frequent style changes. Leveraging the brand's Los Angeles heritage & iconic product status, the campaign collaborated with Sebastian Global Art Directors to create trendy and on-point looks. The campaign generated significant social media buzz, particularly on Instagram and Twitter, with the Icon of Transformation videos going viral within the first week.